An experienced, award-winning copywriter and creative leader who has created TV, radio, print and digital advertising for clients such as Ford, Expedia, Discover Card, Arby's, Johns Hopkins Hospital, Owens Corning, Bank of New England and many more.
CAREER HISTORY
2022 to Present
VMLYR Dearborn, Michigan
Creative Director/Copywriter
Working on Ford’s branded content and alliances with the NFL, the Kentucky Derby and Ford Proud to Honor Program. Also, provided creative supervision on Ford’s Maverick and F-150 Lightning Ambassadors Programs.
2014 to 2021
GTB Dearborn, Michigan Creative Director/Copywriter
Working on Ford, both traditional media and digital. Produced national Ford Truck, Explorer, Escape and Transit TV, print, radio. Also, primary writer on Johnson Controls and major contributor to Team Detroit’s acquisition of Johnson Controls, York and Metasys brands.
2012 to 2014
DUFFEY + PETROSKY, Farmington Hills, Michigan Associate Creative Director/Copywriter
Wrote TV, print, radio and online advertising for Ally Financial, Greektown Casino-Hotel, Blue Cross Blue Shield of Michigan, Uni-Select USA and Chrysler.
2011 to 2012
Pulse/Team Detroit, Dearborn, Michigan Feelance Copywriter/ Creative Director
Wrote online advertising for Scotts Lawn Care. Wrote print and online advertising for Johnson Controls including new corporate brand guidelines for two major divisions. Wrote the new Bell Helicopter website. Wrote Carhartt brand advertising, which was awarded at the 2012 Detroit “D” Show.
2010 to 2011
Wunderman/Team Detroit Freelance Copywriter/ Creative Director
Wrote online advertising and website copy for Team Detroit/Digital on Ford and Lincoln. Wrote the Technology site on ford.com. Wrote the new Ford Credit and contributed to the new Lincoln Credit website.
1999-2009
DOner Advertising, Southfield, Michigan Vice President / Creative Director / Copywriter
Led the creative development and collaborated in marketing planning for Owens Corning, Arby’s Restaurants, Bush Beans and Helzberg Diamonds. Created national television, radio and print advertising for Expedia.com, Progressive Insurance, Hotels.com, and PacifiCare.
1994-1999
DOner Advertising, Baltimore, MD Vice President / Creative Director / Copywriter
Led creative development on Johns Hopkins Hospital, Washington / Baltimore Ford Dealers, Maryland Department of Tourism, Heilman Beer and Arby’s.
Other PROFESSIONAL Experience
1991 to 1994
DDB Needham, Chicago, IL Associate Creative Director / Copywriter
Created national television, radio and print advertising for Discover Card and Dial Soap.
1980-1990
HAUGHEYADVERTISING / KENYON & ECKHARDT ADVERTISING / BBDO ADVERTISING / RGS&H ADVERTISING, Boston, MA Copywriter
Created advertising for Bank of New England, Mass Mutual Life Insurance, Fidelity Investments, Honeywell and other high-tech accounts.
EDUCAtion
BA, English, University of Notre Dame, South Bend, IN `
AWARDS
Cannes, Communication Arts, Gold Effie, One Show, Hatch (Boston Advertising Awards), and “D” Show.